7 Signs Your Contractor Website Needs a Redesign
Not sure if your contractor website needs a redesign? Here are seven clear signs it is costing you work, and what to do about each one.
A website rarely fails all at once. It slowly falls behind until it is quietly costing you work without you noticing. If you are wondering whether yours needs a redesign, here are seven clear signs, and what each one is costing you.
1. It is hard to use on a phone
If you have to pinch and zoom to read your own site, or the buttons are hard to tap, most of your visitors are struggling too. Mobile is where the majority of your customers are, so this one alone is reason enough. More in the mobile first contractor website.
2. It loads slowly
If your site takes several seconds to appear, especially on a phone, people leave before they see your work. Speed is a silent killer because you never see the visitors you lose. See why a slow website costs contractors jobs.
3. It looks dated
A layout that looks like it is from another decade tells homeowners you might be behind the times or even out of business. A current, clean look signals that you take your business as seriously as your craft.
4. You cannot update it easily
If adding a few photos or changing your phone number means calling a developer or fighting with a clunky tool, your site goes stale because updating it is a chore. A site you cannot keep current is a site that slowly stops working.
5. It does not show up in search
If you cannot find yourself when you search for your trade in your area, neither can your customers. An old site built without on-page SEO often never had a chance to rank. See how to rank your contractor website on Google.
6. It gets visitors but no calls
If people are landing on your site but not reaching out, something is leaking. Usually it is an unclear next step, a long form, or no proof to build trust. We diagnose this in why your website is not getting leads.
7. It does not reflect your current work
If your best recent projects are nowhere on the site, or your services have changed since it was built, the site is selling an outdated version of your business. Your work has grown. Your site should show it.
What to do about it
If you recognized two or three of these, a redesign will likely pay for itself in recovered work. The good news is it does not have to be a big project. We rebuild contractor sites around your best work, handle the speed and SEO, and keep them current after launch. See the full picture in web design for contractors, or get a free homepage built in 24 hours and compare it to what you have now.
Common questions
How do I know if my website needs a redesign?
Common signs are a site that is hard to use on a phone, slow to load, dated in appearance, hard to update, invisible in search, or getting visitors without calls. Two or three of these together usually mean a redesign will pay off.
Is a redesign worth it, or should I start over?
If the foundation is sound, a redesign can be enough. If the site is slow, hard to update, and never set up for search, starting fresh is often less work than patching it. Either way, the goal is a fast, current site that brings in calls.