What to Put on Your Home Page: A Contractor's Guide
Your home page is your first impression and your hardest working page. Here is exactly what belongs on it, in the right order.
Your home page is the page most people see first and judge you by. It has a few seconds to answer who you are, what you do, and why someone should trust you. The good news is that strong contractor home pages follow a simple, repeatable order. Here it is, section by section.
1. A headline and a hero image
Open with a plain headline that names your trade and area, and a strong photo of your best work. This is the first impression, so make it clear and make it real. A call button belongs here too, right at the top.
2. A short line on what you do and where
Just under the headline, add a sentence or two that spells out your main services and the area you cover. This reassures the visitor and helps search engines place you for local searches.
3. A few signs of trust
A row of quick trust signals works well here. Years in business, licensed and insured, the number of jobs completed, or a line of review stars. Keep it honest and keep it brief.
4. Your core services
List your main services with a short description of each. This helps visitors find what they need and gives your local SEO the clear signals it relies on.
5. A gallery of recent work
Show, do not just tell. A clean gallery of finished projects is often the section that turns a browser into a caller. Use your own photos, and keep them current.
6. Reviews in the customer's words
A couple of genuine reviews near your services carry more weight than anything you say about yourself. Place them where people are deciding.
7. A clear final call to action
End the page the way you started it, with an obvious next step. A short quote form or a call button, with no hunting required. The goal of every section above is to get people here, ready to reach out.
Order matters as much as content
Each section should answer the question the last one raised, and lead toward contacting you. If your home page has the right parts in the wrong order, it still leaks. If you would rather not piece this together yourself, we build home pages in this proven order and you see yours before you pay anything.
Common questions
How long should a contractor home page be?
Long enough to cover the headline, services, proof, work, and a clear call to action, and no longer. Most strong contractor home pages fit those sections without feeling padded.
Should my phone number be at the top of the home page?
Yes. Put a call or quote button at the very top and again at the bottom. Many visitors decide quickly, so do not make them hunt for the next step.